Made in Italy is an expression that evokes the idea of Italian products all over the world
Made in Italy – Each nation has its own distinctive brand that characterizes its products and makes them stand out for their exclusive characteristics.
Made in Germany for example has always been synonymous with robustness and reliability, Made in USA is the sign of innovation and cutting edge of the product; Made in Japan symbolizes high technology and functionality; Made in Italy, on the other hand, expresses the excellence of creativity and craftsmanship.
In the field of fashion, Italy stands out, placing itself in first place for the high quality of the textile products and for the perfect elegance and refinement that permeate the product making it superior, as well as for the guarantee of the quality of the materials used in the realization of the goods.
The whole world admires and trusts in a Made in Italy product and many people are willing to make huge sacrifices in order to be able to purchase an Italian brand item to wear with great pride.
What does Made in Italy mean?
Made in Italy is an expression that evokes the idea of Italian products all over the world.
The reason for the fame of this expression, which over time has become a real brand, is the quality that characterizes Italian artisan and industrial excellence.
From footwear to pret à porter, from bicycles to cars, without forgetting the food and wine excellences, the Italian products that boast this title are particularly sought after on world markets for their quality and reliability, for the imagination and originality of the design, for their durability and safety, for their unmistakable taste and flavor.
To raise awareness and promote Made In Italy, throughout the year in Italy is a succession of meetings, fairs, showrooms, in the name of good taste, quality, research and tradition.
These are initiatives that often combine the character of the exhibition market with the cultural event, opportunities to learn about the art and history of the Belpaese.
Many of the artisanal and industrial productions that the origin of made in Italy products boast of international brands and recognitions, such as DOC wines, with Controlled Designation of Origin, or PDO cheeses, with Protected Designation of Origin, while others, such as fabrics, furnishings and clothing accessories, are protected by patents and copyrights that ensure their uniqueness.
Both the protection consortia and the individual producers intervene to guarantee both the origin and the conception and realization of Made in Italy products, while the independent agencies certify the quality and monitor against sophistication and counterfeiting.
Often the reason for a visit to Italy is precisely this: to discover the places of Made in Italy up close, observe how its products are made, connect to the tradition and culture that generated them.
It is very difficult to go home without taking at least one memory with you.
Made in Italy protected by the Law
The law 166/2009 has recognised and defined a 100% MadeinItaly and has provided for the appropriate guarantee through the certification.
The 100% MadeinItaly certification is not just a choice of quality and status symbol for the product but also an essential statement for the producer.
The 100% MadeinItaly mark applies to all sectors and becomes an integral part of the product. Its prestige makes the product unique so consumers can appreciate it properly.
Through the certification the manufacturer can effectively communicate the value of the product which has entirely been MadeinItaly
The 100% Made in Italy Certification provides consumers with the guarantee on the Italian orgin and the quality of purchased products.
The certification adheres to all parameters provided for by current Italian legislation: Adoption of the certification guidelines, definition of procedures, management through modules and printouts.
The certification is issued by the Istituto Tutela Produttori Italiani. The management of the certification process with the producers is handled by Promindustria SPA.
The certification project has been approved and co-funded by the Italian Ministry for Economic Development.
Made in Italy Certification
Manufacturers issued with the 100% Made in Italy Certification undergo a series of checks in order to verify that the entire production cycle takes place in Italy.
The Certification follows the directives set in current Italian laws.
The 100% Made in Italy Certification issued by the Istituto Tutela Produttori Italiani adheres to the parameters set out by current italian legislation::
Law 166 comma 16 of 20 November 2009.
Producers can request the certification by stating they comply with the requirements (entire production in Italy, use of Italian parts, use of first choice materials, own design, traditional Italian working method).
Producers fill in the application forms and provides evidence of requirements.
The Istituto will carry out an audit on site to check requirements and the conformity of documented evidence.
All management of the procedures with the producers are carried out by Promindustria Spa on behalf of the Isituto. Tax advisors practices in Italy are recognised to carry out the Certification procedure.
How verificate the certification Made in Italy?
Manufacturers issued with the 100% Made in Italy Certification undergo a series of checks in order to verify that the entire production cycle takes place in Italy.
The Certification follows the directives set in current Italian laws.
Advantages of Certification
→ Manufacturers can guarantee the value of the product which has entirely been made in Italy.
→ Distributors can effectively justify the different cost of true Italian Products compared to those made entirely or partially abroad.
1) Guarantee
Guaranteed confirmation of the product’s value and its Italian origin and high-quality.
2) Labelling
This feature is not present in the simple “made-in-Italy” custom definition.
3) Traceability
Sequential numbering for products.
4) Anti-fake
Complete protection of the company’s trademark.
5) Scouting
Market research and selection of foreign markets potential buyers.
6) Accreditation
Producers are accredited with the main international distributors.
7) Incentives
Incentives for certified producers in regional, national and european tender competitions.
Italian sounding
Unfortunately, recently Made in Italy has been the victim of many counterfeits by those who, shamefully taking advantage of the prestige of the brand.
They have used it in various products that have nothing to do with Italian, low quality products whose manufacture cost only a few euros per piece (often exploiting innocent children, forced to work for many hours a day) and which are then sold in local markets at prices much lower than those of authentic Made in Italy items.
The fake made in Italy business is worth about 60 billion euros.
Abroad, the demand for Italian products is enormous and constantly growing, but foreigners do not know them well and, therefore, are not always able to distinguish a true Italian product from an Italian Sounding one.
The products most imitated abroad are cheeses and cured meats, but the problem also concerns oil, tomatoes, wine and ready-made dishes.
The most affected by the phenomenon of imitation are mainly DOP and IGP, the Italian excellences most requested by foreign consumers.
What luxury fashion brands are made in Italy?
The 10 most famous italian fashion brands
1 Gucci
2 Prada
3 Dolce&Gabbana
4 Armani
5 Versace
6 Ferragamo
7 Benetton
8 Valentino
9 Max Mara
10 Trussardi
