Discover the Biggest and Most Popular Shopping Villages
Outlets in Italy – Italy is a paradise for fashion lovers, but you don’t need to visit the high-end boutiques of Milan or Rome to score designer items. If you’re looking for luxury brands at affordable prices, Italy’s outlet villages are the perfect solution. These stylish shopping destinations offer huge discounts on top labels like Gucci, Prada, Dolce & Gabbana, and many more.
Plus, with many outlets located in picturesque regions like Tuscany and Lombardy, you can combine your shopping adventure with a cultural or scenic getaway. Ready to indulge in Italian fashion without breaking the bank? Let’s explore the best outlet shopping destinations in Italy and tips to make the most of your visit.
How to Maximize Your Outlet Shopping Experience in Italy
To get the best deals at Italian outlets, it’s important to plan ahead. First, timing is everything—plan your visit during Italy’s seasonal sales (January-February and July-August), when already discounted items can be marked down even further. If you’re traveling during these periods, you’ll find deals that can reach 70% off or more. Additionally, many outlets offer VIP clubs or loyalty programs that grant extra perks, such as early access to sales or additional discounts.
If you’re planning to visit multiple outlets, take advantage of the shuttle services that run between major cities and popular outlet villages, like those from Florence to The Mall or Milan to Serravalle. Whether you’re seeking luxury fashion or a mix of designer and lifestyle brands, Italy has a variety of outlet options to suit every taste and budget.
Best Outlets in Italy for Fashion Lovers
- The Mall Luxury Outlet (Tuscany)
Best known for its selection of luxury fashion, The Mall is a must-visit for anyone looking to score deals on Gucci, Prada, and Valentino. Located in the stunning Tuscan countryside, it’s only a 30-minute drive from Florence, making it the perfect stop on a Tuscan road trip. Shuttle services from the city are also available for added convenience. - Serravalle Designer Outlet (Piedmont)
The largest designer outlet in Europe, Serravalle Designer Outlet, offers over 230 stores, featuring both high-end and popular brands like Burberry, Nike, and Levi’s. Just over an hour from Milan, this outlet is perfect for a full day of shopping, with charming village-like streets that add to the experience.
Biggest Outlets in Italy You Shouldn’t Miss
Serravalle Designer Outlet and Castel Romano Designer Outlet are two of Italy’s largest and most popular shopping destinations, drawing in both locals and tourists alike. Serravalle, located near Milan, is ideal for serious shoppers with its vast range of brands and sizes, while Castel Romano, located just outside of Rome, combines shopping with sightseeing, offering easy access to the Eternal City.
For a more relaxed but chic shopping experience, Fidenza Village near Parma is a stylish option with a smaller but well-curated selection of Italian and international brands like Armani and Missoni. Don’t forget to check for special promotions and events that can make your shopping day even more enjoyable!
15 Best Outlets in Italy – Top Places for Affordable Fashion and Designer Deals
1. The Mall Luxury Outlet (Tuscany)
Best for: Luxury designer brands
Located in the beautiful Tuscan countryside, The Mall is one of Italy’s most famous luxury outlets. Shoppers will find deep discounts on high-end brands like Gucci, Prada, Saint Laurent, Valentino, and Bottega Veneta. This outlet is a dream for those seeking designer fashion at affordable prices, with markdowns ranging from 30% to 70%.
Pro Tip: The Mall is just a 30-minute drive from Florence, making it the perfect shopping stop on a Tuscan road trip. For the ultimate experience, book their VIP shuttle service from Florence and enjoy a stress-free day of shopping.
2. Serravalle Designer Outlet (Serravalle Scrivia, Piedmont)
Best for: A large variety of brands
As Europe’s largest designer outlet, Serravalle is a must-visit for serious shoppers. With over 230 stores, you’ll find both high-end luxury brands like Burberry, Versace, and Dolce & Gabbana, alongside popular fashion labels like Nike, Adidas, and Levi’s. Its charming, village-like atmosphere makes it a pleasant place to spend the day.
Pro Tip: Serravalle is just over an hour from Milan, with regular shuttle services available from the city. Arrive early to avoid crowds, especially during the weekends and holidays, when the outlet can get quite busy.
3. Castel Romano Designer Outlet (Rome)
Best for: Combining culture and shopping
Situated just 30 minutes from Rome, Castel Romano is the perfect outlet destination for those who want to combine shopping with sightseeing. The outlet offers discounts on brands like Michael Kors, Roberto Cavalli, Calvin Klein, and Nike. Its Roman-inspired architecture gives it a unique feel, and it’s an excellent place to shop before or after exploring the Eternal City.
Pro Tip: Castel Romano offers a convenient shuttle service from central Rome, making it easy to visit for a half-day trip during your Roman holiday. Visit during the sales periods (January and July) for the best discounts.
4. Fidenza Village (Emilia-Romagna)
Best for: A chic and relaxed shopping experience
Fidenza Village, part of the global Bicester Village Shopping Collection, offers a stylish and upscale outlet shopping experience in northern Italy. You’ll find a mix of Italian and international brands, including Armani, Tod’s, Diesel, and Missoni. The outlet is located between Milan and Bologna, making it a convenient stop if you’re traveling through the region.
Pro Tip: Fidenza Village often hosts special events and promotions, including fashion shows and exhibitions. Be sure to check their website for current offers before you go. If you want a more personalized experience, take advantage of their VIP Lounge and personal shopping services.
5. Valdichiana Outlet Village (Tuscany)
Best for: Budget-friendly shopping
While The Mall is the place to go for luxury goods in Tuscany, Valdichiana Outlet Village offers more affordable options without sacrificing quality. This outlet village features brands like Adidas, Calvin Klein, Guess, and Benetton, with discounts up to 70%. The picturesque setting, surrounded by rolling hills and vineyards, adds to the charm of a shopping day out.
Pro Tip: Combine your shopping trip with a visit to the nearby hilltop towns of Tuscany, such as Montepulciano or Cortona, for a full day of culture, wine, and fashion.
6. Franciacorta Outlet Village (Lombardy)
Best for: Combining fashion and wine tasting
Located near the famous Franciacorta wine region, this outlet village offers a fantastic range of brands, including Polo Ralph Lauren, Furla, Nike, and Skechers. You can score great deals on both fashion and accessories, all while being close to some of Italy’s finest vineyards.
Pro Tip: Make your visit even more memorable by booking a wine tour after your shopping spree. The Franciacorta region is renowned for its sparkling wines, making it the perfect place to unwind after a day of retail therapy.
7. Noventa di Piave Designer Outlet (Veneto)
Best for: Outlet shopping near Venice
Just 40 minutes from Venice, Noventa di Piave Designer Outlet is the perfect shopping destination for those looking to combine luxury outlet shopping with a trip to one of Italy’s most romantic cities. The outlet features over 150 stores, including brands like Fendi, Gucci, Hugo Boss, and Salvatore Ferragamo. The outlet is designed in a beautiful Venetian style, giving it a unique and elegant ambiance.
Pro Tip: Plan your visit around Venice’s busy tourist times to avoid crowds. The outlet often has seasonal sales and promotions, especially during the summer and post-Christmas sales periods.
8. FoxTown Factory Stores (Mendrisio, Switzerland – near Milan)
Best for: Cross-border luxury shopping
Though not technically in Italy, FoxTown in Switzerland is just a short drive from Milan and offers incredible discounts on luxury brands. Shoppers can find deals on Chanel, Gucci, Armani, and Dior, among others. With over 160 stores, it’s a great option for those visiting northern Italy.
Pro Tip: Since FoxTown is located in Switzerland, keep in mind that prices will be in Swiss francs. However, VAT refunds for non-EU visitors are available, which can make the deals even more attractive.
9. Mantova Outlet Village (Lombardy)
Best for: Fashion and lifestyle brands
Located near the beautiful city of Mantua, Mantova Outlet Village offers over 100 stores with discounts on Italian and international brands like Nike, Timberland, Liu Jo, Tommy Hilfiger, and Guess. The outlet has a relaxed atmosphere, making it ideal for a leisurely shopping day. In addition to fashion, the village offers home decor and accessory shops, perfect for finding unique Italian designs.
Pro Tip: Combine your visit with a day trip to Mantua, a UNESCO World Heritage site with stunning Renaissance architecture and historical landmarks.
10. Barberino Designer Outlet (Tuscany)
Best for: A mix of luxury and casual fashion
Nestled in the Tuscan countryside, Barberino Designer Outlet is a picturesque shopping destination featuring over 120 stores. Shoppers can find luxury brands like Dolce & Gabbana, Hugo Boss, and Versace, alongside casual favorites like Adidas and Calvin Klein. The outlet’s layout, designed to resemble a Tuscan village, adds to its charm.
Pro Tip: After shopping, take a scenic drive to nearby Florence or visit Mugello Circuit, home to the Italian MotoGP, for a full day of exploration and activities.
11. Palmanova Outlet Village (Friuli-Venezia Giulia)
Best for: Italian and international brands with a cultural twist
Located in northeastern Italy near the Slovenian border, Palmanova Outlet Village offers a wide selection of fashion, sportswear, and accessories from brands like Guess, Puma, Tommy Hilfiger, and Calzedonia. The outlet is designed like a charming Italian village, making it a pleasant place to wander and shop.
Pro Tip: After a day of shopping, explore Palmanova, a unique star-shaped fortress town, or venture into nearby Slovenia for a cross-border experience.
12. Città Sant’Angelo Village (Abruzzo)
Best for: Affordable Italian and international brands
Located along the Adriatic coast, Città Sant’Angelo Village is a hidden gem among Italy’s outlets. With over 80 stores offering up to 70% off brands like Liu Jo, Napapijri, Adidas, and Desigual, it’s a great spot for budget-conscious shoppers. The outlet is less crowded than some of the larger, more famous outlets, making for a more relaxed shopping experience.
Pro Tip: Combine your trip with a visit to the beautiful beaches of the Abruzzo region or the nearby historic town of Pescara.
13. La Reggia Designer Outlet (Campania)
Best for: High-end fashion near Naples
Situated near Naples, La Reggia Designer Outlet offers over 140 stores featuring Italian and international brands like Prada, Armani, Versace, Nike, and Michael Kors. The outlet is just a short drive from major tourist attractions like Caserta Palace, one of Italy’s most impressive royal residences, making it an excellent day-trip destination.
Pro Tip: Take advantage of the shuttle service from Naples to the outlet for hassle-free transportation, and plan a visit to the nearby Caserta Palace for a cultural experience.
14. Valmontone Outlet (Lazio)
Best for: Family shopping near Rome
Just 40 minutes from Rome, Valmontone Outlet offers over 180 stores with great deals on fashion, accessories, and home goods. Popular brands include Guess, Nike, Calvin Klein, and Gap. Valmontone is also located near Rainbow MagicLand, one of Italy’s best family-friendly theme parks, making it an ideal destination for a fun-filled day combining shopping and entertainment.
Pro Tip: Spend the morning shopping at Valmontone Outlet and then head to Rainbow MagicLand for an afternoon of rides and shows with the family.
15. Centro Sicilia Outlet (Sicily)
Best for: Shopping on Italy’s largest island
Located just outside of Catania, Centro Sicilia Outlet offers an array of fashion brands like Zara, Guess, Desigual, and Adidas. While smaller than some mainland outlets, this outlet is a convenient shopping stop for visitors exploring Sicily. Centro Sicilia also has a large food court and entertainment options, making it a well-rounded destination for shopping and relaxation.
Pro Tip: Combine your shopping trip with a visit to Mount Etna, Sicily’s famous volcano, or the stunning beaches of the Ionian coast.
Are there any seasonal sales at outlets in Italy?
Yes, Italian outlets have seasonal sales that offer significant discounts, often ranging from 30% to 70% off already discounted outlet prices. These sales periods are an excellent time to score even better deals on top brands. Here are the key seasonal sales to watch for:
1. Winter Sales (Saldi Invernali)
- When: January to February
- Details: The winter sales begin in early January, right after the holiday season, and typically last until mid-February. This is one of the best times to find deep discounts on fall and winter collections. Outlet stores offer further markdowns on designer coats, boots, sweaters, and accessories.
- Pro Tip: Visit in early January for the best selection, as popular items and sizes sell out quickly.
2. Summer Sales (Saldi Estivi)
- When: July to August
- Details: Summer sales start in early July and last through August. These sales focus on spring and summer collections, including lighter clothing, shoes, and accessories. Discounts tend to increase as the season progresses, but it’s better to shop early for a wider selection.
- Pro Tip: If you’re visiting Italy in late July or early August, you’ll find the biggest discounts, but stock may be limited.
3. Mid-Season Sales
- When: March-April and October
- Details: Some outlets also offer mid-season sales to clear out remaining stock between the two main sale periods. While these sales might not be as extensive as the winter and summer events, you can still find great deals, especially on accessories and out-of-season items.
- Pro Tip: Mid-season sales are ideal for picking up off-season items at a lower price.
4. Black Friday and Cyber Monday Sales
- When: Late November
- Details: In recent years, many Italian outlets have started participating in Black Friday and Cyber Monday sales, offering additional discounts on already reduced prices. These sales are typically held on the last weekend of November.
- Pro Tip: This is a great time to snag pre-holiday deals, especially if you’re looking for gifts or winter fashion items.
5. Special Promotions and Private Sales
- When: Throughout the year
- Details: Many outlets run special promotions during holiday weekends, like Easter, and may host private sales for VIP members or loyalty program participants. It’s worth signing up for outlet newsletters or VIP programs to receive exclusive discounts or early access to sales.
Final Tips for Outlet Italy in ISeasonal Sales:
- Arrive early: During sales, outlets can get crowded, especially on weekends. Arriving early gives you the best chance to find the sizes and items you want.
- Look for extra discounts: Some outlets offer additional discounts (up to 20%) during the first week of sales or for VIP members.
- Be patient: The longer you wait during the sale period, the bigger the discounts. However, this also means that stock and sizes might become limited.
- Prepare for lines: During major sales events, lines can be long, especially at luxury outlets like The Mall or Serravalle. Bring water and snacks, and be ready for some waiting.
- Join VIP programs: Many outlets offer VIP clubs with additional discounts or perks like free coffee or exclusive access to sales.
- Plan a full day: Italian outlets are often large and designed to offer a full-day experience, complete with restaurants and cafes, so take your time exploring.
- Bring your passport: Non-EU visitors can often benefit from tax-free shopping, allowing you to claim back VAT on your purchases.
- Check shuttle services: Many outlets provide convenient shuttle buses from major cities like Milan, Florence, and Rome, making them easily accessible even if you don’t have a car.
These seasonal sales are an excellent opportunity to get premium Italian fashion at unbeatable
Conclusion
From luxury fashion hubs like The Mall in Tuscany to family-friendly outlets like Serravalle Designer Outlet, Italy’s outlet scene offers something for every type of shopper.
Whether you’re hunting for high-end designer deals or looking for affordable fashion finds, these outlets provide a great way to indulge in Italian style without breaking the bank.
Plan your next shopping adventure and take home a piece of Italy’s famous fashion scene at a fraction of the cost!
